Adidas said on Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics.
The German sportswear giant recently relaunched the SL72, a shoe first showcased by athletes at the 1972 Olympics, as part of a series reviving old classic sneakers.
Eleven Israeli athletes and a German police officer were killed at the 1972 Munich Games after gunmen from the Palestinian Black September group broke into the Olympic village and took them hostage.
The brand has since been accused of racism and succumbing to political pressure, calling for a boycott of the brand.
Yesterday, when I saw it, I was going to tweet ‘Adidas is going to backtrack’, but I was busy and I forgot to tweet it.
They cannot allow any crack in the wall of apartheid of supremacy. This is their greatest weakness https://t.co/gLzqC4Z6x0
— Alon Mizrahi (@alon_mizrahi) July 19, 2024